Share your brand’s history, vision and values in a way that engages your customer and adds value to their experience. This module covers a cornerstone of your overall digital strategy – your brand story.

Topics:

• Your Brand Story
• Buyer Personas
• Becoming a Strategic Thinker
• The Basics of CX

Toolkit:

• • Buyer Persona Template

When you’re managing more than just your own workload, you need to know how to think ahead and project the resources needed to hit goals. This module covers the basics of resourcing and risk, with simple practical applications.

Topics:

• Planning a Digital Marketing Budget
• All About the California Consumer Privacy Act
• Composition of the Modern Digital Marketing Team
• Laws and Guidelines
• Setting a Digital Marketing Budget
• The Risks with Digital

Toolkits:

• Digital Marketing Strategy: Research Template
• Digital Marketing Budgets: The Full Toolkit
• Plan Your Campaign Strategy with our Seasonal Checklist
• The Definitive GDPR Checklist for Marketers

There are endless different pathways your customers could take to making a purchase. You need to be able to plan for all the various channels and the ways that customers move between them. 

Topics:

• Channel Planning
• The Importance of Putting Mobile First
• Adaptability in the Workplace
• The Changed Buying Process

Toolkits:

• Content and Channel Matrix Template
• Channel Performance Tracker
• Targets and KPIs Toolkit
• Digital Marketing Campaign Brief Template

What’s the difference between a capable digital strategy manager and a real digital leader? This module gives you the practical knowledge you need to step up: collaborate, inspire, guide and think differently.

Topics:

• Transitioning from Managing to Leading
• Fundamentals of Digital Leadership
• Successful Collaboration
• Critical Skills for Senior Digital Marketing Leaders

Insights:

• • Master your Presentations