Social Media Marketing
DMI TRACK
Social Media Marketing
Duration
Format
Course Type
Certificate Courses
Course overview
Explore what it means to sell successfully and sustainably through social media today. You’ll learn using a fun mix of content that makes it easy to stay engaged; videos, interactive media, reading, podcasts, practice templates and more.
Features
- Five (5) interactive modules with 13 hours of content
- Bite-size self-paced learning
- Toolkits and templates to use on the job
- Recognised certification (associate level)
- DMI membership included in course price
Skills & Competencies
- Social Listening
- Strategic Thinking
- Social Intelligence
- Content Marketing
- Social Community Building
- Enhancing Creativity
- Building Personas
- Brand Storytelling
Benefits
Globally recognized certification
upon completion of your course
Membership
Get exclusive access to myDMI, our innovative membership platform. This thriving platform is a rich resource of digital marketing content.
Real self-paced online learning
Truly designed to be studies online.
Anytime and anywhere.
Learn from the best
Exclusive insights from recognised experts and industry leaders.
Get local support
Digital Academy is based in India, meaning we’re able to provide you with the support you need right when you need it.
Get promoted. Get paid.
See the stats on certification of choice for
serious digital marketers.
The DMI certification framework is recognized all across the world. Share it on LinkedIn and social media to get noticed by recruiters and decision makers. On completion, your course carries relevance, recognition and pedigree that is highly sought after by your employers.
What will I learn?
5 Modules • Approx 13 Hours of Learning Content
You think you know your customers already – but do you really? Find out how to research their needs, preferred platforms, pain points and more. You might be surprised…
Topics:
- Gaining Insight with Social Research
- Key Concepts of Social Selling
- Understanding Your Buyer
- Building Customer Personas
- Social Listening and Social Intelligence
Toolkit:
- Strategy research template
- How to manage your online reputation
- Buyer persona template
Case study:
- Glossier (Skincare & Beauty)
Well-rounded social content tells your brand’s story – the whole story, that makes it real. Learn how to develop feedback loops and continuously refine what works best across different social channels.
Topics:
- Purpose of Content Marketing
- Content Creation & Repurposing
- Creating and Curating Content for Social Selling
- Developing Your Brand Story
- Essential Skills: Project Management
Toolkit:
- Digital Media Tracker & Planner
- Digital Marketing Campaign Brief
- Project Management Gantt Chart Template
Case studies:
- 4 Lessons from Lewis Capaldi
- Webinar: Brand Storytelling
Catch their eye, hold their attention, win their hearts. Creative social content takes thought and effort, but it’s got the power to revolutionize your results.
Topics:
- Graphic Design Best Principles
- Essential Skills: Designing & Building Graphics
- Design Foundations: Brand Guidelines and Consistency
- The Power of Design-Led Content Marketing
- Enhancing Your Creativity
Case studies:
- Lego
- Brand Strategy & Planning with venture three
- Wimbledon
Insights:
- Reading: The Power of Design-led Content Marketing
What makes an awesome social post that users naturally want to share? What makes people want to like and comment on a post? By thinking strategically and planning ahead, you can make the most of your platform.
Topics:
- Matching Content with the Right Channels
- Content Scheduling and Promotion
- Adding Insight for Buyers
- Sharing Content to Build Engagement
- Essential Skills: Becoming a Strategic Thinker
Toolkits:
- Content and Channel Matrix Template
- Social Media Calendar Template
- Seek > Sense > Share Toolkit
- How to use Anders Pink for Content Curation
Case study:
- CMO Webinar: Planning for the Future of Marketing
Insights:
- Reading: Social Media Demographics Guide for Marketers
Social content could potentially be the number one way your customers experience your brand. It’s your chance to listen to how your customers tell you what they think, and develop deeper relationships between the sales. This module also covers working with social influencers, and the importance of overall customer experience (CX).
Topics:
- Building and Engaging Your Network
- Upselling and Cross-Selling
- Strengthening Buyer Relationships, and deeper post-sales relationships
- The Basics of CX and assessing CX
- Increasing Conversions using Social Tools and Techniques
Case study:
- Podcast: Social Media Communities
- Webinar CX: Reinventing the Digital Customer Journey in the Pharmaceutical Industry
Insights:
- Reading: The Growing Trend of B2B Influencer Marketing
- Reading: The Enduring Marketing Power of Customer Loyalty Schemes
Social Media Marketing
Frequently Asked Questions
The total course fee is INR Rs. 25,000
Just a 40-question multiple choice exam. You can take this exam at home, and once you’ve passed, you’ll be awarded the associate-level certification.
It’s designed for small business owners and managers, as well as experienced marketing professionals, product managers and digital sellers who need to upskill quickly. Basically, it’s suitable for anyone with an interest and drive to get smarter about social media marketing. The bite-size structure is perfect for fitting around your busy personal and professional schedule.
No worries – you don’t need to have studied or worked in marketing to succeed in this course. We will walk you through the fundamentals, so you feel confident you can apply your knowledge at work right away.
Check out the in-depth overview for the length of each module. You’ll have 12 weeks to complete all of these. That’s only a bit over an hour a week to score your associate-level certification. Of course, you can complete it faster if you want. It’s up to you.
Digitma Academy provides a full range of short courses, professional certificates and diplomas in partnership with the Digital Marketing Institute. This short course is a great way to get a feel for online study and the unique DMI learning and certification experience. Check out the main course page or chat to your course consultant for more details.
Need more information? Get in touch!
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