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Social Media Marketing

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Social Media Marketing

Need to get job-ready fast for a social media marketing role? This globally recognised associate-level certification covers SMM essentials in bite-sized interactive lessons.


3 Months


Class Room

Course Type

Certificate Courses

Course overview

Explore what it means to sell successfully and sustainably through social media today. You’ll learn using a fun mix of content that makes it easy to stay engaged; videos, interactive media, reading, podcasts, practice templates and more.


Skills & Competencies


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Globally recognized certification

Receive a globally recongnised certificate
upon completion of your course
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Get exclusive access to myDMI, our innovative membership platform. This thriving platform is a rich resource of digital marketing content.

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Real self-paced online learning

Truly designed to be studies online.
Anytime and anywhere.

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Learn from the best

Exclusive insights from recognised experts and industry leaders.

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Get local support

Digital Academy is based in India, meaning we’re able to provide you with the support you need right when you need it.

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Get promoted. Get paid.

See the stats on certification of choice for
serious digital marketers.

The DMI certification framework is recognized all across the world. Share it on LinkedIn and social media to get noticed by recruiters and decision makers. On completion, your course carries relevance, recognition and pedigree that is highly sought after by your employers.

What will I learn?

5 Modules • Approx 13 Hours of Learning Content

You think you know your customers already – but do you really? Find out how to research their needs, preferred platforms, pain points and more. You might be surprised…


  • Gaining Insight with Social Research
  • Key Concepts of Social Selling
  • Understanding Your Buyer
  • Building Customer Personas
  • Social Listening and Social Intelligence


  • Strategy research template
  • How to manage your online reputation
  • Buyer persona template

Case study:

  • Glossier (Skincare & Beauty)

Well-rounded social content tells your brand’s story – the whole story, that makes it real. Learn how to develop feedback loops and continuously refine what works best across different social channels.


  • Purpose of Content Marketing
  • Content Creation & Repurposing
  • Creating and Curating Content for Social Selling
  • Developing Your Brand Story
  • Essential Skills: Project Management


  • Digital Media Tracker & Planner
  • Digital Marketing Campaign Brief
  • Project Management Gantt Chart Template

Case studies:

  • 4 Lessons from Lewis Capaldi
  • Webinar: Brand Storytelling

Catch their eye, hold their attention, win their hearts. Creative social content takes thought and effort, but it’s got the power to revolutionize your results.


  • Graphic Design Best Principles
  • Essential Skills: Designing & Building Graphics
  • Design Foundations: Brand Guidelines and Consistency
  • The Power of Design-Led Content Marketing
  • Enhancing Your Creativity

Case studies:

  • Lego
  • Brand Strategy & Planning with venture three
  • Wimbledon


  • Reading: The Power of Design-led Content Marketing

What makes an awesome social post that users naturally want to share? What makes people want to like and comment on a post? By thinking strategically and planning ahead, you can make the most of your platform.


  • Matching Content with the Right Channels
  • Content Scheduling and Promotion
  • Adding Insight for Buyers
  • Sharing Content to Build Engagement
  • Essential Skills: Becoming a Strategic Thinker


  • Content and Channel Matrix Template
  • Social Media Calendar Template
  • Seek > Sense > Share Toolkit
  • How to use Anders Pink for Content Curation

Case study:

  • CMO Webinar: Planning for the Future of Marketing


  • Reading: Social Media Demographics Guide for Marketers

Social content could potentially be the number one way your customers experience your brand. It’s your chance to listen to how your customers tell you what they think, and develop deeper relationships between the sales. This module also covers working with social influencers, and the importance of overall customer experience (CX). 


  • Building and Engaging Your Network
  • Upselling and Cross-Selling
  • Strengthening Buyer Relationships, and deeper post-sales relationships
  • The Basics of CX and assessing CX
  • Increasing Conversions using Social Tools and Techniques

Case study:

  • Podcast: Social Media Communities
  • Webinar CX: Reinventing the Digital Customer Journey in the Pharmaceutical Industry


  • Reading: The Growing Trend of B2B Influencer Marketing
  • Reading: The Enduring Marketing Power of Customer Loyalty Schemes

Social Media Marketing

Frequently Asked Questions

The total course fee is INR Rs. 25,000

Just a 40-question multiple choice exam. You can take this exam at home, and once you’ve passed, you’ll be awarded the associate-level certification.

It’s designed for small business owners and managers, as well as experienced marketing professionals, product managers and digital sellers who need to upskill quickly. Basically, it’s suitable for anyone with an interest and drive to get smarter about social media marketing. The bite-size structure is perfect for fitting around your busy personal and professional schedule.

No worries – you don’t need to have studied or worked in marketing to succeed in this course. We will walk you through the fundamentals, so you feel confident you can apply your knowledge at work right away.

Check out the in-depth overview for the length of each module. You’ll have 12 weeks to complete all of these. That’s only a bit over an hour a week to score your associate-level certification. Of course, you can complete it faster if you want. It’s up to you.

Digitma Academy provides a full range of short courses, professional certificates and diplomas in partnership with the Digital Marketing Institute. This short course is a great way to get a feel for online study and the unique DMI learning and certification experience. Check out the main course page or chat to your course consultant for more details.

Need more information? Get in touch!

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