Content Marketing
DMI TRACK
Content Marketing
Duration
Format
Course Type
Certificate Courses
Course overview
This short course is designed to leave you ready to take on content marketing challenges right away. You will learn through a dynamic mix of basic reading and real-life case studies. Plus you’ll get practical toolkits you can use to practice right away, as well as using in your work after you graduate.
Features
- Five interactive modules
- Ten (10) hours of learning (self-paced)
- Practical templates and tools
- Associate Level Certification
- Included: DMI Membership
Skills & Competencies
- Content Audit
- Brief Development
- Channel Promotion
- SEO Marketing Concepts
- Measuring Content
- Keyword Research
- Connecting Content with Audiences
- Content Creation
Benefits
Globally recognized certification
upon completion of your course
Membership
Get exclusive access to myDMI, our innovative membership platform. This thriving platform is a rich resource of digital marketing content.
Real self-paced online learning
Truly designed to be studies online.
Anytime and anywhere.
Learn from the best
Exclusive insights from recognised experts and industry leaders.
Get local support
Digital Academy is based in India, meaning we’re able to provide you with the support you need right when you need it.
Get promoted. Get paid.
See the stats on certification of choice for
serious digital marketers.
The DMI certification framework is recognised all across the world. Share it on LinkedIn and social media to get noticed by recruiters and decision makers. On completion, your course carries relevance, recognition and pedigree that is highly sought after by your employers.
What will I learn?
5 Modules • Approx 10 Hours of Learning Content
Conduct smart research to develop detailed customer personas. Use this data to inform your choice of on-page content strategy for your website.
Topics:
- Purpose of Content Marketing
- Buyer Personas
- Social Media Demographics Guide for Digital Marketers
- Developing a Brief
- SEO Content Marketing Concepts
Toolkit:
- Buyer Persona Template
- Digital Marketing Campaign Brief
Insights:
- Nail Your Content Strategy with Kate Talbot
The words on your website aren’t just they’re to fill space. They’re read by search engines and prospective customers, and you’ll need to cater to both. Learn to use the right language to bring traffic to your website and increase revenue.
Topics:
- Keyword Research
- 5 Usability Principles That Make Visitors Stick
Toolkit:
- Infographic: The 5 Steps of Keyword Research
- Toolkit & Handbook: On-Site SEO Audit
Insights:
- Voice Search with Clark Boyd (podcast)
Content is your change to tell your story, engage with your audience, and invite them to share in the world of your brand. Discover how to start that story, and which narratives work best for your customers.
Topics:
- Content Creation and Repurposing
- Enhancing Your Creativity
- Your Brand Story
Toolkits:
- Content Ideation Template
- Tools and Templates for Successful Blog Posts
- Brand Style Elements Template
Case studies:
- Wimbledon
- The Image Recognition Market
- Lego: The Building Blocks of a Modern-Day Super brand
Insights:
- The Power of Design-Led Content Marketing
- How to Write Well Online
- Creating Great Content to Connect with Youth Audiences
Learn how to create content that’s made for your audience and designed for a particular channel, yet repurposeable across multiple platforms. This module is packed with toolkits that will make your fresh start in content marketing 1000% easier.
Topics:
- Content Scheduling and Promotion
- How to Build an Influencer Marketing Strategy
- Successful Collaboration
- Inbound Channels: Social and Content
Toolkits:
- Content and Channel Matrix Template
- Content Production Budget Tracker
- Social Media Calendar Template
- Email Content & Copywriting Checklist
- 10 Steps to Creating a Social Media Strategy
Case study:
- Email Marketing Strategy: The Ultimate Blueprint
- Walkthrough: Mailchimp Email Creation
- The Skim
Insights:
- How AccuWeather uses social media to distribute content and engage users
A comprehensive content strategy is more than just a good style guide. It’s rules and systems on measuring performance, auditing existing content frameworks, and making the most of analytics across platforms.
Topics:
- Measuring Content Performance
- Evaluating the Performance of SEO Content
- Content Audit Checklist
- The Best Social Media Metrics to Focus On
Toolkits:
- Social Content Distribution & Engagement Dashboard
- Content Audit Checklist
Insights:
- Using Analytics to Boost Content with Stephen Walsh
Content Marketing
Frequently Asked Questions
The course fee is INR Rs. 25,000.
There’s just one simple assessment: an online 40-question multiple choice exam. You can take the exam in the comfort of your own home. When you complete it successfully, you’ll be awarded an associate level certification.
From marketing professionals to small business owners and managers, anybody who’s looking to upskill quickly and learn from the best in the business will benefit from this course. It’s specifically designed and organised to fit around your busy schedule.
Not at all. Although it might give you an advantage and a different context, this course is designed to be doable for beginners with a strong interest in content marketing.
You will have twelve (12) weeks to work through the learning material. There’s around ten (10) hours of self-paced content, so that’s less than an hour a week commitment! Of course, you can complete the course faster if you wish.
Need more information? Get in touch!
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