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Customer Experience (CX)

Customer Experience (CX)


Customer Experience (CX)

Your digital customers’ needs are changing all the time. Learn to stay one step ahead of their expectations. This course covers everything from tracking and analysing their world to creating feedback loops for continual improvement.



3 Months


Class Room

Course Type

Certificate Courses

Course overview

Ready to step up and become a go-to customer experience expert? This short course is designed to get you career-ready in CX. With a dynamic blend of reading, video and interactive content, you’ll never be bored.



Skills & Competencies


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Receive a globally recongnised certificate
upon completion of your course
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Get exclusive access to myDMI, our innovative membership platform. This thriving platform is a rich resource of digital marketing content.

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Real self-paced online learning

Truly designed to be studies online.
Anytime and anywhere.

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Learn from the best

Exclusive insights from recognised experts and industry leaders.

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Get local support

Digital Academy is based in Australia, meaning we’re able to provide you with the support you need right when you need it.

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Get promoted. Get paid.

See the stats on certification of choice for
serious digital marketers.

The DMI certification framework is recognised all across the world. Share it on LinkedIn and social media to get noticed by recruiters and decision makers. On completion, your course carries relevance, recognition and pedigree that is highly sought after by your employers.

Customer Experience (CX)

Customer Experience (CX)

What will I learn?

4 Modules • Approx 8 Hours of Learning Content

Customers’ needs change quickly. This means you need to adopt an agile digital strategy approach. Learn what agility means and how it applies to digital customer experience. 


  • The Changed Buying Process
  • The Basics of CX
  • Introduction to CX in the Digital Environment
  • Agile Thinking


    • Audience Research and Listening Tools
    • 7 Tips on Getting to Know Your Customers Better

Customers need to be at the centre of your decision-making and activity. Learn how to develop an outstanding customer experience from the ground up.


  • Assessing CX
  • Designing CX
  • Adaptability in the Workplace


    • Buyer Persona Template

There’s no point just guessing what your customers want when they can tell you themselves. Discover how to gather timely feedback and adjust the customer experience to suit. 


  • Becoming a Strategic Thinker
  • The Art of Persuasion
  • Changing the Customer Experience
  • Social Customer Service Strategy

Other than sales stats, how do you know your carefully crafted customer experience is hitting the mark? Learn how to find, analyse and make reports based on key sources of customer experience data. 


  • ocial Customer Service Metrics and Performance
  • Increasing Performance with CX
  • Reporting, Visualisation, and Presenting Data


    • 5 Tactics to Get Great Customer Reviews
    • How to deal with fake online reviews
Customer Experience (CX)

Customer Experience (CX)

Frequently Asked Questions

The Customer Experience (CX) Short Course is USD$375 total. Ask your course consultant for more details.

There’s just one exam, and you can do it online from home! The exam contains 40 multiple-choice questions, and you’ll need to get a passing grade here to get your associate-level certification. 


Not counting the exam, there are approximately eight hours of learning content. You’ll have up to 12 weeks to work through the learning, so it’s easy to fit into your busy schedule.


You don’t need any particular marketing experience to do this course. It’s designed for total beginners from all different professional backgrounds. All you need is a strong interest in the total customer experience.


Need more information? Get in touch!

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