Customer Experience (CX)
DMI TRACK
Customer Experience (CX)
Your digital customers’ needs are changing all the time. Learn to stay one step ahead of their expectations. This course covers everything from tracking and analysing their world to creating feedback loops for continual improvement.
Duration
Format
Course Type
Certificate Courses
Course overview
Ready to step up and become a go-to customer experience expert? This short course is designed to get you career-ready in CX. With a dynamic blend of reading, video and interactive content, you’ll never be bored.
Features
- Four (4) interactive modules
- Templates and tools you can use in the workplace
- Eight hours of learning content, at your own pace
- DMI membership included (free)
- Associate-level certification
Skills & Competencies
- Customer Experience
- Metrics and Performance
- Customer Personas
- Strategic Thinking
- CX Basics
- Designing for CX
- Agile Thinking
Benefits
Features
upon completion of your course
Membership
Get exclusive access to myDMI, our innovative membership platform. This thriving platform is a rich resource of digital marketing content.
Real self-paced online learning
Truly designed to be studies online.
Anytime and anywhere.
Learn from the best
Exclusive insights from recognised experts and industry leaders.
Get local support
Digital Academy is based in Australia, meaning we’re able to provide you with the support you need right when you need it.
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serious digital marketers.
The DMI certification framework is recognised all across the world. Share it on LinkedIn and social media to get noticed by recruiters and decision makers. On completion, your course carries relevance, recognition and pedigree that is highly sought after by your employers.
Customer Experience (CX)
What will I learn?
4 Modules • Approx 8 Hours of Learning Content
Customers’ needs change quickly. This means you need to adopt an agile digital strategy approach. Learn what agility means and how it applies to digital customer experience.
Topics:
- The Changed Buying Process
- The Basics of CX
- Introduction to CX in the Digital Environment
- Agile Thinking
Toolkit:
- Audience Research and Listening Tools
- 7 Tips on Getting to Know Your Customers Better
Customers need to be at the centre of your decision-making and activity. Learn how to develop an outstanding customer experience from the ground up.
Topics:
- Assessing CX
- Designing CX
- Adaptability in the Workplace
Toolkits:
- Buyer Persona Template
There’s no point just guessing what your customers want when they can tell you themselves. Discover how to gather timely feedback and adjust the customer experience to suit.
Topics:
- Becoming a Strategic Thinker
- The Art of Persuasion
- Changing the Customer Experience
- Social Customer Service Strategy
Other than sales stats, how do you know your carefully crafted customer experience is hitting the mark? Learn how to find, analyse and make reports based on key sources of customer experience data.
Topics:
- ocial Customer Service Metrics and Performance
- Increasing Performance with CX
- Reporting, Visualisation, and Presenting Data
Insights:
- 5 Tactics to Get Great Customer Reviews
- How to deal with fake online reviews
Customer Experience (CX)
Frequently Asked Questions
The Customer Experience (CX) Short Course is USD$375 total. Ask your course consultant for more details.
There’s just one exam, and you can do it online from home! The exam contains 40 multiple-choice questions, and you’ll need to get a passing grade here to get your associate-level certification.
Not counting the exam, there are approximately eight hours of learning content. You’ll have up to 12 weeks to work through the learning, so it’s easy to fit into your busy schedule.
You don’t need any particular marketing experience to do this course. It’s designed for total beginners from all different professional backgrounds. All you need is a strong interest in the total customer experience.
Need more information? Get in touch!
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