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Data and Web Analytics



Data and Web Analytics

Get ready to step up and become the go-to data analyst on your team. This course delivers critical knowledge in data analytics, reporting, security best practice, and data management. 


3 Months


Class Room

Course Type

Certificate Courses

Course overview

Eyes blurry looking at analytics dashboards? Bad memories of stats from uni? Data analysis for digital marketing doesn’t have to be that scary. This course is designed to get you up to speed and job-ready to confidently work with the data at your disposal. Learn core principles and current best practice through an always-relevant mix of reading, case studies, toolkits and more.


Skills & Competencies


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Globally recognized certification

Receive a globally recongnised certificate
upon completion of your course
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Get exclusive access to myDMI, our innovative membership platform. This thriving platform is a rich resource of digital marketing content.

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Real self-paced online learning

Truly designed to be studies online.
Anytime and anywhere.

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Learn from the best

Exclusive insights from recognised experts and industry leaders.

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Get local support

Digital Academy is based in India, meaning we’re able to provide you with the support you need right when you need it.

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Get promoted. Get paid.

See the stats on certification of choice for
serious digital marketers.

The DMI certification framework is recognised all across the world. Share it on LinkedIn and social media to get noticed by recruiters and decision makers. On completion, your course carries relevance, recognition and pedigree that is highly sought after by your employers.

What will I learn?

5 Modules • Approx 11 Hours of Learning Content

Learn to interpret the story your data is telling you. This module covers the basics of data sources and making sense of the huge volumes of information available.


  • Understanding Data & Analytics Fundamentals
  • Best Alternatives to Google Analytics
  • Big Data and Data Mining
  • Machine Learning, AI, Analysis Types, and Forecasting

Tool walkthroughs:

  • Google Analytics
  • Moz
  • Google Search Console
  • Facebook Ads Management and Facebook Business Manager
  • Facebook Insights
  • LinkedIn Campaign Manager and LinkedIn Analytics

Case study:

  • Spotify


  • Inspiring Uses of AI in Digital Marketing

Learn how to protect your customers’ private information while still getting the insights you need to better serve them.


  • Preparing and Managing Data
  • Adaptability in the Workplace
  • Agile Thinking

Case studies:

  • Salesforce
  • Slack


  • The Risks with Digital
  • Privacy in the Age of Siri and Alexa

Data security and privacy is strictly regulated all around the world. This module shows you how to implement best practice and stay on the right side of regulations like the GDPR and CCPA.


  • Laws and Guidelines
  • Get Ready for the California Consumer Privacy Act (CCPA)
  • Key Concepts of GDPR
  • GDPR Enforcement: How the 2019 Google Fine Made a Statement
  • Preparing Your Business for GDPR

Case study:

  • Netflix


  • Brian Lavery (AccuWeather) on Data and GDPR

Explore one of your greatest databases – your email list – and how it can deliver great ROI. Learn to nurture, segment, and creatively serve your lists.


  • Managing Email Data
  • Growing an Email Subscriber Database
  • Practical Guide to Email Marketing Metrics

Case study:

  • The Skimm


  • Practical Guide to the Top Email Marketing Automation Tools
  • Email and Social Media ROI Calculator

Turn the data you’ve analyzed into impressive visual presentations that will make the story sink in for your stakeholders. Create professional reports that showcase your analysis in a powerful way.


  • Reporting, Visualization, and Presenting Data
  • Improving Your Presentation Skills
  • The Best Analytics Tools for Digital Marketing
  • Enhancing Your Problem-Solving Skills
  • Data-driven Reporting

Case study:

  • Analytics and Harnessing Customer Intelligence with Drinkaware


  • Excel Magic
  • Hands-on With Analytics


  • Practical Techniques to Help Analyze Data Using MS Excel
  • Funnel Conversion Reporting
  • Master Your Presentations

Data and Web Analytics

Frequently Asked Questions

The short course in Data and Web Analytics is priced at INR Rs. 25,000

At the end of the learning content, you’ll need to take a 40-minute online multiple-choice exam. You can take the exam at home. Once you’ve passed, you will be awarded an Associate level certification. 

This course is for generalist marketers, digital marketers looking to upskill fast in data analysis, product managers, business managers, and other professionals who need to get confident and competent with data analysis. Because it’s broken up into bite-sized modules, it’s easy to fit around your busy schedule. 

Not at all! While it might give you a bit of an advantage, this course is designed for total beginners. You’ll even get walkthroughs of the most common analytics programs you may be working with, so you’ll know what to expect. 

You can complete the course as fast as you want or need. You’ll have up to 12 weeks to get through all the learning content. That’s around an hour (or less!) study per week. You’ll then need to complete the multiple-choice exam online.

Extend your learning and get more context for your newfound data analytics knowledge. Click through to explore the other short courses, as well as longer certificate and professional diploma courses leading to recognised certification.

Need more information? Get in touch!

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