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Digital Strategy

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Digital Strategy

This short course is designed to get you up to speed with the core principles and practices of planning a digital strategy, from alignment with customer personas to telling your brand story the right way.



3 Months


Class Room

Course Type

Certificate Courses

Course overview

This course is made up of bite-size modules designed to get you ready to work on digital strategy formulation from day 1. You’ll learn through a vibrant and always-relevant mix of case studies, reading, practical toolkits, and more. 



Skills & Competencies


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Receive a globally recongnised certificate
upon completion of your course
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Get exclusive access to myDMI, our innovative membership platform. This thriving platform is a rich resource of digital marketing content.

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Real self-paced online learning

Truly designed to be studies online.
Anytime and anywhere.

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Learn from the best

Exclusive insights from recognised experts and industry leaders.

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Get local support

Digital Academy is based in Australia, meaning we’re able to provide you with the support you need right when you need it.

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Get promoted. Get paid.

See the stats on certification of choice for
serious digital marketers.

The DMI certification framework is recognised all across the world. Share it on LinkedIn and social media to get noticed by recruiters and decision makers. On completion, your course carries relevance, recognition and pedigree that is highly sought after by your employers.

Certified Digital and Social Selling Specialist

Certified Digital and Social Selling Specialist

What will I learn?

4 Modules • Approx 11 Hours of Learning Content

Share your brand’s history, vision and values in a way that engages your customer and adds value to their experience. This module covers a cornerstone of your overall digital strategy – your brand story.


  • Your Brand Story
  • Buyer Personas
  • Becoming a Strategic Thinker
  • The Basics of CX



    • Buyer Persona Template

When you’re managing more than just your own workload, you need to know how to think ahead and project the resources needed to hit goals. This module covers the basics of resourcing and risk, with simple practical applications.


  • Planning a Digital Marketing Budget
  • All About the California Consumer Privacy Act
  • Composition of the Modern Digital Marketing Team
  • Laws and Guidelines
  • Setting a Digital Marketing Budget
  • The Risks with Digital


  • Digital Marketing Strategy: Research Template
  • Digital Marketing Budgets: The Full Toolkit
  • Plan Your Campaign Strategy with our Seasonal Checklist
  • The Definitive GDPR Checklist for Marketers

There are endless different pathways your customers could take to making a purchase. You need to be able to plan for all the various channels and the ways that customers move between them. 


  • Channel Planning
  • The Importance of Putting Mobile First
  • Adaptability in the Workplace
  • The Changed Buying Process



  • Content and Channel Matrix Template
  • Channel Performance Tracker
  • Targets and KPIs Toolkit
  • Digital Marketing Campaign Brief Template

What’s the difference between a capable digital strategy manager and a real digital leader? This module gives you the practical knowledge you need to step up: collaborate, inspire, guide and think differently.


  • Transitioning from Managing to Leading
  • Fundamentals of Digital Leadership
  • Successful Collaboration
  • Critical Skills for Senior Digital Marketing Leaders


    • Master your Presentations
Certified Digital and Social Selling Specialist

Certified Digital and Social Selling Specialist

Frequently Asked Questions

It’s USD$375 up front. Chat to your Digital Academy course consultant for further details.

You’ll have up to 12 weeks in total (shorter if you prefer) to work through the roughly eight hours of learning at your own pace. This means you can spread out the study commitment to just minutes a day, or study intensively when you’ve got the time – whatever works for you.


Forget tons of essays and quizzes – there’s just one simple 40-question multiple-choice exam at the end of this course. A passing grade leads to your associate-level certification in digital strategy.


This course is for anyone who’s ready to step up and take on a leadership role in digital strategy. It’s designed for total beginners; you don’t need current strategy experience to succeed in this course. It’s for marketers, digital sales professionals, team leaders, business owners and managers, and anyone else who is (or wants to be) heavily involved in strategy formation.


Need more information? Get in touch!

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